Jolly Belly Rebranding

Background

Jolly Belly, formerly named as Jolly Belly Freshmart is an initiative during MCO which aimed to empower the spirit of entrepreneurship, creativity and innovation. 2020 was a tough year for small medium entrepeneurs, MCO brought a huge impact on business. Founders of Jolly Belly aim to create healthy community and support "Malaysia Homegrown Brand" by promoting unique products using their platform. 

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"Bring Joy to Life”.

Tagline of the company has been true to them since its foundation. To embody this philosophy in the rebranding of Jolly Belly, I have developed a visual identity which the combination of organic shape and line icon that symbolise the food, festive and something you will know is Malaysia! They appear prominently on the packaging and name card as the main design element.

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Jolly Sun Bear and Belly Tapir are the "Members" for Jolly Belly which will appear across social media and thier seasonal products. They are the ambassadors of Jolly Belly, who bring joy to their audiences and let the brand to be memorable and approachable.  

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Client | Jolly Belly

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